A. Borrelli Mechanical specializes in residential and commercial plumbing, heating and cooling. It has been family owned and operated since 1981, concentrating its business in Westchester County New York and Fairfield County Connecticut.
The Goal
The goals for A. Borrelli Mechanical expanded after our initial engagement demonstrated strong performance, leading the client to increase their trust in our expertise. They breakdown into two phases.
Phase 1: The initial goal for A. Borrelli Mechanical was to increase phone calls, as those are the main pathway for customer conversion for an HVAC company. Coupled with that goal was an increase in website traffic.
Phase 2: Phase 2 incorporated expanded digital marketing goals including social media management and email marketing, but also expanded into our financial and technology services to increase revenue and profit.
The Strategy
Phase 1: Develop a targeted Google AdWords campaign for a seamless user experience to increase conversions of inbound phone calls and website submissions.
Phase 2: As we expanded our marketing tactics and incorporated financial performance, streamlining the critical operational, marketing and financial technologies was imperative to the overall success of the engagement.
